The Institute of Business Excellence, Universiti Teknologi MARA will be organizing the 10th International Conference (10th INCOMaR) to bring together academics, industry players, and policymakers in the fields of retail, services, marketing, tourism, and hospitality. The international collaboration partners for this edition are Lyceum of the Philippines Laguna (Philippines) and Alagappa University (India). In addition, two international universities have also expressed interest in becoming international partners, namely West Visayas State University (Philippines), and Universitas Brawijaya (Indonesia).

“Artificial Intelligence and Service Innovation
to Drive Business Digital Transformation”

The International Conference on Marketing and Retailing (INCOMaR) will retain its excellence in providing a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its 10th event (10th INCOMaR 2025). Today, organisations are embracing the predisposition of incorporating sustainability into their overall strategic approach, realising that doing good may help them succeed and accomplish the reputation that is highly regarded among various stakeholders.

Organiser

Co-Organiser