The 10th INCOMaR 2025 Conference will be organized by the Institute of Business Excellence (IBE), Universiti Teknologi MARA that aims to bring together the academicians and industry players in the area of tourism, hospitality, retailing and marketing throughout the region and across the globe. The theme of the conference is:

“Artificial Intelligence and Service Innovation
to Drive Business Digital Transformation”

The International Conference on Marketing and Retailing (INCOMaR) will retain its excellence in providing a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its 10th event (10th INCOMaR 2025). Today, organisations are embracing the predisposition of incorporating sustainability into their overall strategic approach, realising that doing good may help them succeed and accomplish the reputation that is highly regarded among various stakeholders.

Organiser

Co-Organiser